I lead teams of experts to solve world-class problems with design, data, and code.

I have been a product design and user experience leader since 2008, building things like SaaS products and customer support platforms for companies like Shopify, Bank of America, and Apple. I excel in leading teams of designers to do their best work, and at engaging stakeholders to grow organizational UX maturity through strong business practices and design philosophy. I am relentless in earning user trust by leading teams to build empathy and insight that uncover users' needs and opportunities to exceed them.

I'm actively looking for product design and UX leadership roles at a company taking on new challenges.

Case Studies

Shopify Magic

Helping merchants swiftly launch high-conversion, quality e-commerce storefronts by building custom-fit content for them

Company: Shopify

Year(s): 2022-2023

Metaobjects & Custom Data

Providing merchants of all sizes with integrated data modeling and content management tools

Company: Shopify

Year(s): 2022-2023

Machine Learning for Customer Service

Turning service reps into customer superheroes with contextual resolutions powered by machine learning

Company: Fiserv

Year(s): 2021-2022

A CRM with Integrated Voice & Chat

Why should anyone have to work in three tools where a single tool would do?

Company: Fiserv

Year(s): 2020-2021

Top Skills & Competencies


  • Team Development
  • Strategic Thinking
  • Process Design
  • Communication
  • Collaboration
  • Mentorship


  • Product Design
  • User Journey Mapping
  • Usability Testing & Research
  • Information Architecture
  • Design Systems
  • Rapid Prototyping


  • Stakeholder Engagement
  • Roadmap Development
  • Strategic Storytelling
  • Go-to-Market Strategy
  • Measuring & ROI
  • Platform Building


  • Collaboration & Alignment:
    Confluence, Miro, and Figjam
  • Task Management:
    JIRA, GitHub, and Sharepoint
  • Prototyping & Design:
    Figma, Sketch, Adobe Creative Cloud
years of UX design
years managing people
product launches
cups of coffee

My Work History

UX Manager
Apr 2022 — May 2023
Manager, AI/ML
Jul 2017 — April 2022
Bozell & Jacobs
Sr. Interactive Art Director
Aug 2014 — Feb 2017
Creative Director
May 2012 — Jun 2014
Design Manager
Jan 2012 — May 2012
Sleight Advertising
Art Director
Oct 2010 — Dec 2011
Art Director
Dec 2009 — Oct 2010
Metro Magazine
Graphic Designer
Jan 2009 — Dec 2009


Here's what some of my colleagues have had to say about working with me.

“Joe is an exceptional design leader in the domain of data experiences. It's a tough space to conquer as a designer, that requires a good balance of technical expertise in both engineering and data science + great care for design and UX. Joe balances these skillsets very effectively."

Alëna Iouguina

Senior UX Manager / Shopify

“Joe is tenacious and passionate about his work. I've seen how well he can negotiate complex situations, ensuring that we all consider UX vision, project health and team engagement. I'm happy to recommend Joe to anyone who needs strong, thoughtful UX leadership.”

Sam Bull

Development Manager / Shopify

"Joe routinely encouraged us to design and advocate for the best possible solution—even when the expectation was to ship quickly. He managed a team working on huge and complex design projects with many stakeholders. Joe always navigated this well."

Annette Bater

Senior Content Designer / Shopify