I lead teams of experts to solve

world-class problems

with design, data, and code.

I have been a user experience leader and technologist since 2008 in a variety of contexts, from small agencies and start-ups to large enterprises. Most recently, I managed teams of UX researchers, product designers, and content designers in building enterprise-scale e-commerce tools—enabling and improving customer journeys for data modeling and content management as UX manager for Shopify’s Custom Data platform.

I excel at organizing user research, strategy for product roadmaps, leading prototype exercises and design explorations, managing stakeholder requirements, and developing teams of talented UXers. I am relentless in earning user trust by developing empathy and insight that lead teams to deliver solutions to true user challenges.

Case Studies

Shopify Magic

Helping merchants swiftly launch high-conversion, quality e-commerce storefronts by building custom-fit content for them

Metaobjects & Custom Data

Providing merchants of all sizes with integrated data modeling and content management tools

Machine Learning for Customer Service

Turning service reps into customer superheroes with contextual resolutions powered by machine learning

A CRM with Integrated Voice & Chat

Why should anyone have to work in three tools where a single tool would do?

Skills & Competencies


  • Team Development
  • Strategic Thinking
  • Process Design
  • Task Analysis
  • Communication
  • Cross-disciplinary
  • Mentorship
  • Software Design & Development Methodologies
  • Workshop & Design Ritual Facilitation


  • Visual & Interaction Design
  • Usability Testing & Research
  • Content Strategy
  • Information Architecture
  • Design Systems
  • Conversational Design
  • Brand Management
  • Rapid Prototyping
  • Documentation
  • Accessibility Guidelines
  • Motion & Animation


  • Stakeholder Engagement
  • Roadmap Development
  • Client Engagement
  • Product Management
  • Strategic Storytelling
  • Go-to-Market Strategy
  • Measuring & ROI
  • Platform Building
  • Release & Launch Management


  • Prototyping:
    Figma, Adobe XD, and Sketch
  • Visual & Motion Design:
    Adobe Creative Cloud
  • Collaboration & Alignment:
    Confluence, Miro, and Figjam
  • Task Management:
    JIRA, GitHub, and Sharepoint
  • Data Analysis:
    Excel, SQL, Python, and PowerBI

My Work History

UX Manager
Apr 2022 — May 2023
Manager, AI/ML
Jul 2017 — April 2022
Bozell & Jacobs
Senior Interactive
Art Director
Aug 2014 — Feb 2017
Creative Director
May 2012 — Jun 2014
Design Manager
Jan 2012 — May 2012
Sleight Advertising
Art Director
Oct 2010 — Dec 2011
Art Director
Dec 2009 — Oct 2010
Metro Magazine
Graphic Designer
Jan 2009 — Dec 2009
years of UX design
years managing people
product launches
cups of coffee


Here's what some of my colleagues have had to say about working with me.

Alëna Iouguina

Senior UX Manager / Shopify

“Joe is an exceptional design leader in the domain of data experiences. It's a tough space to conquer as a designer, because it requires a good balance of technical expertise in both engineering and data science + great care for design and UX. Joe balances these skillsets very effectively."

Sam Bull

Development Manager / Shopify

“Joe is tenacious and passionate about his work. I've seen how well he can negotiate complex situations, ensuring that we all consider UX vision, project health and team engagement. I'm happy to recommend Joe to anyone who needs strong, thoughtful UX leadership.”

Annette Bater

Senior Content Designer / Shopify

"Joe routinely encouraged us to design and advocate for the best possible solution—even when the expectation was to ship quickly. He managed a team working on huge and complex design projects with many stakeholders. Joe always navigated this well."