As a UX Manager at Shopify, I was responsible for key UX initiatives, product design, and development strategies to enhance user experience on the platform. I led 2 cross-functional teams—working closely with stakeholders to align product development with business objectives, formulating and communicating UX and product vision, and providing craft leadership for 11 product and content designers.
Additionally, I fostered team growth and development, hiring and onboarding new UXers to the team, and maintaining a culture of innovation, collaboration, and user-centric design. My role also included overseeing the re-organization of the Content Experiences group, with a focus on achieving new company objectives.
I led the organization building Fiserv’s advanced customer service platform with Machine Learning—overseeing the design, development, and growth of over 300 applications. This work spanned web and mobile applications to chat-driven virtual assistants for strategic clients like Apple, Wells Fargo, Bank of America, and the U.S. Treasury.
When First Data merged with Fiserv in 2019, I successfully scaled our operations to meet increased technology demands from both internal and external clients. I expanded my teams from 9 members to 32, directing over 45,000 hours of design, analysis, and engineering work annually.
As agency lead for interactive media, I worked on a diverse range of digital projects. I guided the agency’s transition from traditional display advertising to HTML5 media and responsive design, and represented the agency in onboarding over 40 clients.
I led a multidisciplinary team in expanding the Proxibid brand family. I oversaw user experience improvement efforts, resulting in significant reductions in user attrition rates. I also developed and launched a global marketing strategy which boosted incoming web traffic.
Responsibilities included both designing and managing designers for seasonal digital and print catalogs, digital promotional materials, and company-wide branding.
Oversaw all outgoing agency creative, including web & interactive, audio & video, display advertising, email marketing, and print design projects.
Developed all agency creative output, including web and interactive projects, branding efforts, and marketing campaigns.
Performed the production, design, and layout of digital and print monthly and annual magazine editions, email and direct mail marketing campaigns, and event branding efforts.